What Role Does Genetics Play in Cannabis Branding?

The legalization of medical marijuana in many parts of the world has led to the development of a diverse range of cannabis strains that have different effects and benefits for patients. One of the key factors that influence how medical marijuana is branded is the genetics of the cannabis strain.

The Two Main Species of Cannabis

Cannabis plants have two main species, Cannabis sativa and Cannabis indica. Each species has its unique genetic makeup that influences the chemical composition of the plant, including the presence of different cannabinoids, terpenes, and flavonoids. These compounds are responsible for the various therapeutic effects of cannabis.

Different Strands Can Be Used to Treat Different Things

The genetics of a particular cannabis strain can influence how it is marketed and branded for medical use. For example, strains that are high in the psychoactive compound tetrahydrocannabinol (THC) are marketed for their recreational use. However, strains that are high in cannabidiol (CBD) and low in THC are marketed for their therapeutic benefits, such as pain relief, reducing inflammation, and reducing anxiety.

The Flavors/Smells of Different Strands Can Influence Branding as Well

The genetic makeup of a cannabis strain also determines the taste, aroma, and appearance of the plant. Different terpenes and flavonoids give each strain a unique scent and flavor, which can be used to market the product to specific patient groups. For instance, strains with a fruity flavor and aroma are marketed towards those who prefer a sweeter taste, while strains with a skunky smell are marketed towards those who prefer a more pungent taste.

In the Future, Cannabis Strains May Be Customized for You

As research into the genetics of cannabis continues, it is likely that medical marijuana will become even more targeted to specific patient groups. For example, companies may develop strains that are specifically tailored to patients with a certain genetic profile, such as those who are genetically predisposed to certain medical conditions. This level of customization can help ensure that patients receive the most effective treatment possible.

 

Consult with a Professional Medical Marijuana Doctor in Maryland

The genetics of cannabis plays a significant role in how medical marijuana is branded and marketed. Strains with different genetic characteristics can be marketed towards specific patient groups, based on the therapeutic benefits that they offer. As research into the genetics of cannabis continues, it is likely that medical marijuana will become even more targeted towards specific patient groups.

At Cannaleaf Health, we’ve helped a lot of people find relief from their pains and ailments using medical cannabis, and always stay on top of the most current advancements in cannabis technology. Our team of experienced medical cannabis doctors can help, give them a call at (443-800-0670).

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